White Paper
Strategic Thinking

The Future of Finance: Banking on Multicultural Consumers

Banks and other financial services providers are seizing an enormous opportunity by removing barriers and unlocking their industry for limited-English speakers.
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Register to download this White Paper

 

Financial consumers have become more culturally and ethnically varied. More than 65 million US residents—or 20 percent of the population—speak a language other than English at home. Though economically powerful, these people have historically had difficulty accessing financial products and services.

In this free White Paper you will learn about:

  • How "financial security" is defined in different cultures.
  • Four key strategies for reaching limited-English speaking consumers.
  • How some of North America's most formidable institutions have experienced success in reaching out to this audience.
  • The nuances of these emerging multilingual audiences.
Download now
Register to download this White Paper

 

Financial consumers have become more culturally and ethnically varied. More than 65 million US residents—or 20 percent of the population—speak a language other than English at home. Though economically powerful, these people have historically had difficulty accessing financial products and services.

In this free White Paper you will learn about:

  • How "financial security" is defined in different cultures.
  • Four key strategies for reaching limited-English speaking consumers.
  • How some of North America's most formidable institutions have experienced success in reaching out to this audience.
  • The nuances of these emerging multilingual audiences.